stereotype
This famous propaganda/advertisement was created during the second World War. This is a perfect example to show the technique of stereotype, because at this time, gender equality wasn’t a big thing, and equality between sexes did not really exist. The poster in large letters says “We Can Do It!” with a woman posing on the poster, flexing her arms. This implies the fact that people as a general thought that women could not do “it”, which could apply to many things. Although the propaganda itself is pretty sexist, it helped in the fight for female equality, as it showed that women could work jobs just like men, and showed that they weren’t in fact inferior. The fact that they are differentiating women from men by their ability shows that the people who made the advertisement (War Production Co-Ordinating Committee) are using stereotypes to encourage the movement to make women help out in the war.
Miller, J. Howard. "You Can Do It." National Archives. The U.S. National Archives and Records Administration, 2014. Web. 16 Feb. 2014. <http://www.archives.gov/exhibits/powers_of_persuasion/its_a_womans_war_too/images_html/we_can_do_it.html>.
Miller, J. Howard. "You Can Do It." National Archives. The U.S. National Archives and Records Administration, 2014. Web. 16 Feb. 2014. <http://www.archives.gov/exhibits/powers_of_persuasion/its_a_womans_war_too/images_html/we_can_do_it.html>.