card stacking
This propaganda is designed to bring fear to the audience by making use of the technique of card stacking. The majority of the people know that second handed smoking exists, and it is very harmful for all people, especially children. If the audience was a parent, or a person that has somebody they truly love (which is everyone, whether it be family or romantic love), they will stop smoking. The numbers “53,000” cannot be accurate, and it is just another statistic to scare the viewers into believing that they should stop smoking. Moreover, the smoke that is coming from the cigarette later morphs into Grim Reaper with his scythe to strike fear in the hearts of the audience that is looking at this poster. The use of false statistics to stress the number of deaths caused by second-handed smoking in this propaganda/advertisement makes this advertisement a perfect example for card stacking.
KS Jade. KSODESIGN, 2013. Web. 16 Feb. 2014. <http://ksodesign.tistory.com/193>.
KS Jade. KSODESIGN, 2013. Web. 16 Feb. 2014. <http://ksodesign.tistory.com/193>.