plain folks
In this advertisement, Rick Santorum is portrayed as a normal American dad, making him appeal to voters, especially families with children. This was a video advertisement for Rick Santorum, who was a candidate for the 2012 Republican Party presidential nomination. His advertisement serves as a great utilization of plain folks. In the clip, Rick Santorum plays football with his children and has a good time with his family, just like any American dad would. Instead of being depicted wearing a suit at the senate, Santorum is wearing a checkered shirt and blue jeans, looking like a typical American dad. His friendly image appeals to voters because they can relate themselves more to Santorum and feel that he truly represents their thoughts and opinions. Plain folks technique allows politicians to connect with the voters by advocating the commonalities between the two parties. It tells the voters that politicians are no different from voters themselves.
Campaign Ad Central. “Rick Santorum for President 2012 Ad.” Online video clip. Youtube, 23 December 2011. Web. 14 February 2014.
Campaign Ad Central. “Rick Santorum for President 2012 Ad.” Online video clip. Youtube, 23 December 2011. Web. 14 February 2014.