Bandwagon
The English propaganda poster utilizes bandwagon technique to recruit more people to join the army. It was published by Parliamentary Recruiting Committee in 1915 for World War I. It shows a column of English soldiers marching, extending very far way, and normal civilians joining the march .The poster depicts joining the army as a widely popular and a “normal” thing to do for an Englishman. It adds peer pressure to other men to join the army since everyone else is joining as well. Moreover, the words at the top "Step Into Your Place" also is an expert use of bandwagon. It tells the Englishman to find his place in this long line that encompasses all. It makes them feel like there definitely is his designated place in the line. This is a misrepresentation of the period’s status quo because not all men joined the army during WWI. However, the Recruiting Committee exaggerates the number of recruits in order to encourage even more people to join. The bandwagon technique encourages one to think that because everyone else is doing something, or believes something, you should do or believe it too. This advertisement effectively uses this technique to recruit more people to the army.
Image source:
http://commons.wikimedia.org/wiki/File:Step_into_your_place,_propaganda_poster,_1915.jpg
Great Britain. Parliamentary Recruiting Committee. This Man Is Your Friend: Ethiopian. Digital image. Temple University Libraries. London : Parliamentary Recruiting Committee, 1915. Web. 16 Feb. 2014. <http://digital.library.temple.edu/cdm/ref/collection/p16002coll9/id/2910>.
Image source:
http://commons.wikimedia.org/wiki/File:Step_into_your_place,_propaganda_poster,_1915.jpg
Great Britain. Parliamentary Recruiting Committee. This Man Is Your Friend: Ethiopian. Digital image. Temple University Libraries. London : Parliamentary Recruiting Committee, 1915. Web. 16 Feb. 2014. <http://digital.library.temple.edu/cdm/ref/collection/p16002coll9/id/2910>.