loaded words
This political campaign for Governor Rick Perry was published during his campaign for Governorship of Texas. This political campaign for Governor Rick Perry effectively uses loaded words by being able to appeal to the audience's emotion by word choice. The campaign's specific use of "Leadership," "Experience," and lastly "Vision," makes the audience feel like Perry is a man of responsibility, who is on the right path. However, these words in reality have no clear definition, as these are just words with positive connotations that make the audience feel more secure.This political advertisement though being vague, is able to gain the hearts and votes of many citizens. The loaded words technique encourages one to to be emotionally appealed or inspired by vague positively connotative words that have no distinct definition. Governor Rick Perry's advertisement effectively uses loaded words by using vague words such as "leadership", "experience", and "vision" causing one to want to believe in this man for his values.
"Leadership, Experience, Vision, Governor Rick Perry." UNT Digital Library. Ron Wade Buttons, 2013. Web. 16 Feb. 2014. <http://ronwade.freeservers.com/PerryGovernorPhoto.jpg>.
"Leadership, Experience, Vision, Governor Rick Perry." UNT Digital Library. Ron Wade Buttons, 2013. Web. 16 Feb. 2014. <http://ronwade.freeservers.com/PerryGovernorPhoto.jpg>.